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I took a ton of very squiggly, sometimes illegible notes and thought it would be a shame to keep them on paper, so I sat down and started writing a blog post:. Matt Sanocki, Founder at Mineral.

How Does the Inbound Methodology look like?

An example-packed presentation walking through the five principles of creating effective and enjoyable ecommerce promo emails. Marketers are under pressure to increase engagement, CTRs, and on-site conversions. This leads to people trying to cram in as many calls to action as they can into one email. Stick to one main focus point so you achieve your primary goal. More than two fonts in one email is a lot for a customer to process. Keep things simple so the focus is on the CTA and not the visual clutter.

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Matt says Sans Serif fonts work well across all devices. Display the right message at the right time and grow your subscriber lists significantly.

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Nurture these leads and convert them to delighted customers using our other powerful marketing tools. Choose from our wide selection of landing page templates to create your landing page in minutes. Or, if you prefer to create your own from scratch, build it in less than two minutes using our simple and easy to use landing page builder.

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Customize the pages to suit your colours and themes and optimize your landing pages further to maximise conversions. Marketing automation can save many hours by nurturing audience automatically with a series of email sequences.

Make Data Driven Decisions with A/B Split Testing

Set up emails that are triggered by the actions of visitors on your website. Marketing automation significantly improves both engagement between your brand and the potential customer as well as conversions through your email marketing campaigns. Improve your business efficiency by automating routine and manual tasks, such as syncing data between systems, tracking events, subscribing or unsubscribing customers automatically and more.

Focus on the things that matter to your business while we take care of the routine processes! Our all-in-one marketing platform enables you to effortlessly schedule and manage your social media posts from one place.

How has B2B sales changed?

Track and measure your channel engagement levels across all the social media platforms like Twitter, Facebook, and more. Keep all your sales and marketing materials in one place, accessible to everyone on the team from any device, anywhere, anytime! Track how your audience is consuming your content through a variety of metrics.

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Update content easily from anywhere so it stays fresh and your audience keeps coming back for more. Remove the guesswork from your content strategy by using our integrated marketing platform. With content engagement data and metrics, make informed decisions about your content marketing strategy , resulting in more content your audience loves! I wanted to recommend EngageBay to all those small businesses out there that are looking to grow their businesses through a marketing and sales automation platform.

We've been able to see a great adaption of our agency clients to the EngageBay platform and being able to leverage their digital marketing efforts.

To create a strong Instagram ad sequence, choose content that mirrors an organic customer journey. Go get your sales ducks in a row first by learning how to sell on Instagram or any platform, for that matter. At the highest level, the Connect phase is all about branding and building an audience that knows, likes, and trusts you.

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This is content that brings attention to your brand to get a fresh new audience interested in what you have to say. From an ads perspective, Connect is all about growing your warm retargetable custom audiences.

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To achieve this objective, select two pieces of content: an engagement ad and an authority-building ad. In addition, it allows your audience to become familiar with your profile icon so they start paying attention and get excited for your posts. Engagement posts are often polarizing or they put the user at the forefront, asking them to weigh in with their opinion or respond. This first ad will begin to familiarize them with your Instagram profile image and get them excited for your future posts… ahem , ad sequences.

With an ad sequence, though, you can ensure people who visit your profile will immediately see your good side and have a chance to develop a stronger relationship. Authority posts educate your followers about your accomplishments and achievements and give them a reason to trust and follow you. The Commit phase nudges your audience further along the customer journey through a simple opt-in.

Typically, people are happy to exchange their email address or contact information for a lead magnet: a free piece of valuable content intended to save time, energy, resources, stress, or even a small amount of money. This part of the equation is referred to as lead generation and kicks off the purchase consideration period of a sales process. Remember: For this sequence to work effectively, you must already be selling your products and services successfully.

Instagram posts are limited to 2, characters. That means when people interact with you organically on Instagram, the link in your bio is the only way to get them off of the platform and onto your website.

How to Build a Successful Instagram Ad Campaign With Only $5 a Day

Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World , brought to you by your friends at Social Media Examiner. Get in early for big discounts. Sale ends Tuesday, October 1st When you run Instagram ads, the character limit still appears, but instead of sending people to your bio link in hopes they make it to your blog, you can add URLs directly in the Instagram ad. For an ad for your sequence, you might choose an Instagram post that has complementary in-depth information on your blog post, which leads to an opt-in to start your sales process.

All right, all you Market-y McMarketsons can sigh in relief that lead generation ads were finally mentioned.