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But what do you do when it gets to be more than that? We were taught…. The holidays are a very busy time for nearly every salon professional, as clients are trying to get those last-minute appointments to look great for the many events they will soon be partaking in.


During the craziness of it all, it can be easy…. We all know marketing is a fundamental part of the industry and is the main source for business growth and development.

Fix the Leak or Fill the Tank?

There are plenty of marketing tools out there, but one that is highly successful is email marketing. Our inboxes get flooded daily, so….

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When you look at your schedule what type of client fills your day? New customers or repeat customers? Really appreciate being able to complete these hours at home. I have 3 small kids. The courses were so relevant and very clearly written! Sincere thanks! It was comprehensive and a good source of useful information. We know it is more expensive to gain a new client than it is to retain an existing client. Instead, create a campaign to re-engage these clients.

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Target clients who have not visited the practice in more than 18 months. Should you include an offer? Studies have shown that not including an offer is often more successful because it feels more sincere and less promotional.

  • Read Retention marketing for veterinary professionals: What they did not teach you at vet school;
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  • Veterinary Accounting CPA Firm | Home Page | Marsha L. Heinke, CPA, Inc.;
  • The Value of Customer Retention.

Track your success, learn from your clients, and clean up your database. When we think of social media, we tend to think automatically of Facebook. But, what might surprise you is that your practice may already be on Instagram and you might not even know it.

Why should Instagram be part of your overall marketing strategy? Think about how Google and Yelp created listings for your practice that you had to go ahead and claim.

Guess what? Instagram has done the same.

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  • Guide Retention marketing for veterinary professionals.
  • The Woman Reader.
  • How well do you utilize your veterinary technicians | VETgirl Veterinary CE.

Try downloading the Instagram app on your phone. Then, open Instagram, click on the magnifying glass, and type in your practice name. At this point, you may see a number of photos and postings. All of the information they are sharing is public. We understand that marketing a veterinary practice is not an area that many practitioners are comfortable addressing, but effective marketing and client communications are integral to practice success.

To learn more about how Rapport can help, contact us at Interested in more information? Contact us today. Improve the way you care for your patients, your clients, your team…and you!

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Picture this scene: Your busy practice is humming along and its business as usual. This site requires JavaScript. Click here for instructions on enabling it in your browser. Back to Blog.

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How many veterinary practices are focused on attracting new clients? All of them, right? Related Articles. View All. Practice Management.